# E-commerce ads & tracking

- Link: https://www.xmergesolutions.com/services/ecommerce/
- Published: 2026-10-10T22:38:39+00:00
- Author: Xmerge Solutions

If your store cannot see which ads bring in sales, your ad budget is a guess. We
fix your purchase tracking first. Then we run your Google and Meta ads so your money
goes to the products and people that sell.

Run by Burhan and Badar, our co-founders for Google Ads and Meta Ads. Both have 
managed ads and conversion tracking for online stores for more than five years.

## Google Shopping and Performance Max for online stores

Google Shopping ads show your products, prices and photos right in Google search.
Performance Max shows your products across Google Search, Shopping, YouTube, Gmail
and more from one campaign. Burhan sets these up and runs them.

Each month we:

 * Check your product feed in Google Merchant Center, so your products are approved
   and show the right price.
 * Put more of your budget on the products that sell, and less on the ones that 
   do not.
 * Block searches that waste money.
 * Send you a short report with sales, cost per sale and return on ad spend (ROAS).

## Facebook and Instagram ads for your store

Badar runs Meta ads for online stores: ads built from your product catalog, ads 
that bring back people who looked at a product but did not buy, and ads that find
new customers.

## Shopify and WooCommerce conversion tracking

Google and Meta learn from the sales your store sends back to them. If purchases
are missing or counted twice, they spend your money on the wrong people.

We set up your tracking so that:

 * Every purchase is counted once, with the right order value.
 * Google Ads, GA4 and Meta all get the same sales.
 * Sales are also sent from the server (server-side tracking and the Meta Conversions
   API), so fewer are lost to ad blockers and phone privacy settings.
 * Enhanced conversions are switched on, so Google can match more sales to the right
   ad.
 * Cookie consent works with Google’s Consent Mode for visitors from the UK and 
   Europe.

We work with Shopify and WooCommerce stores. We test every purchase event before
handover.

## How it works

 1. **Free check.** We look at how your store counts sales in Google Ads, GA4 and Meta,
    and how fast your pages load on a phone. You get a short report in plain English.
 2. **Fix tracking first.** We fix what the check found, so every sale is counted the
    right way.
 3. **Run your ads.** We manage your Google and Meta campaigns and keep improving them,
    using real sales as the guide.
 4. **Report every month.** Sales, cost per sale and ROAS, and a call to plan the next
    month.

## What you can count on

 * **Founders do the work.** Burhan and Badar work on your account themselves. There
   are no account managers in between.
 * **Quick replies.** We reply within one business day.
 * **Your business hours.** We plan our day around US, UK and Australian business
   hours.
 * **You own your accounts.** Your Google Ads, Merchant Center, Meta, GA4 and Tag
   Manager stay in your name. If you leave, you keep everything.
 * **Prices in writing.** Every price is agreed in writing before work starts.

## Questions store owners ask

Do you work with Shopify and WooCommerce?

Yes, both. We set up tracking and run ads for Shopify and WooCommerce stores.

How much does it cost?

Ongoing ads management is a monthly fee. A one-time tracking fix has a fixed price.
We agree the price with you in writing, after we have seen your store and before
any work starts.

Can you fix my tracking without managing my ads?

Yes. You can start with a one-time tracking fix and keep running your ads yourself.
You can add ads management later.

Will I keep my ad accounts?

Yes. Your Google Ads, Merchant Center, Meta and GA4 accounts stay in your name. 
We work in them with our own access, and you can remove it at any time.

Which countries do you work with?

We work with stores in the US, Canada, the UK, Australia and New Zealand.

[Still have a question? Book a free 15-minute call (opens in a new tab)](https://calendar.app.google/Ab9SgbHMtyFA5Qoi6)